A content calendar tool that knows your capacity and your clusters
Plan articles by week against your real publishing capacity, and catch two articles chasing the same cluster before anyone writes them.
Campaign calendar
Cold brew seasonCannibalization. “Cold brew ratio guide” and “How to make cold brew concentrate” target the cold brew ratio cluster in the week of Nov 9. Drag one to another week, or merge them.
What should a content calendar tool do for SEO?
A content calendar tool for SEO should show what you can realistically publish each week and stop you from planning articles that compete with each other. SupaDraft’s campaign calendar does both. It plans articles by week, sizes each one by its target word count, draws a capacity line from your publishing cadence, and flags cannibalization when two planned articles target the same cluster.
A spreadsheet can list titles and dates. It can’t tell you that week 3 holds three long guides and your team ships one, or that two of next month’s articles are fighting for the same search results.
Plan by week, sized by target word count
Every article on the calendar is sized by its target word count. A long cold brew guide takes up visibly more room than a short update to an existing page, so the shape of each week tells you how much work it holds. You plan in words, the unit your team actually spends.
See your limits with a weekly capacity line
The weekly capacity line comes from your publishing cadence. When the articles in a week rise above the line, the week is overloaded, and you can see it while there’s still time to move something. When a week sits well below the line, you have room to add a refresh or pull an article forward.
Catch keyword cannibalization before you write
The calendar flags cannibalization when two articles compete for the same keyword cluster. Clusters come from the Terrain map, which groups keywords by SERP overlap, so the check is based on what actually ranks: shared search results.
Take a coffee brand planning a summer cold brew campaign. “Cold brew ratio guide” and “How strong should cold brew be” sound like separate articles, but if both target the same cluster, the calendar flags them. You can merge them into one stronger guide or retarget one of them before a writer spends a week on it. Our guide to keyword cannibalization covers how to choose between those fixes.
Step by step
How to plan a campaign, step by step
You can plan a campaign in five steps.
- Set your cadence. Your publishing cadence sets the weekly capacity line for the brand you’re planning.
- Pick the clusters. Choose clusters from the Terrain map, or start from Opportunities, the keywords where you already rank in positions 8 to 20.
- Place the articles. Add each article to a week with its target word count, and watch the week fill up against the capacity line.
- Resolve the flags. If two articles compete for the same cluster, merge or retarget one before work starts.
- Write and publish. Brief and write each article, then publish or schedule it to WordPress from SupaDraft.
For more on rhythm and planning horizons, read our guide to building an SEO content calendar.
One calendar per brand
Each brand in a SupaDraft workspace has its own calendar, cadence, voice and integrations. A brand that publishes twice a week and a brand that publishes twice a month each get a capacity line that fits.
Who the content calendar tool is for
- Content leads who need to show what fits in a quarter and what doesn’t.
- SEO leads who want every planned article to target its own cluster.
- Agencies planning for several clients at once, each with a different cadence. See how SupaDraft works for agencies.
- Small teams who need a plan they can actually ship, week after week.
FAQ
Content calendar questions
Straight answers about how SupaDraft works. Anything missing? Start free and look around.
How is weekly capacity calculated?
The capacity line comes from your publishing cadence. Articles are sized by target word count, so you can see when a week holds more than your cadence allows.
What does a cannibalization flag mean?
It means two planned articles compete for the same keyword cluster. Usually you merge them into one article or retarget one to a different cluster.
Can different brands have different calendars?
Yes. Each brand in a workspace has its own calendar, publishing cadence, voice and integrations.
Where do the clusters come from?
Clusters come from the Terrain map, which groups keywords by SERP overlap. You can reshape them by lassoing keywords into a new cluster or dragging keywords between clusters.
Keep exploring
More of the workflow
Start free
Plan your next campaign in SupaDraft
Set your cadence, place your articles and see the capacity line and cannibalization flags before work starts.