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Guides to SEO content that ranks and gets cited
Practical, example-led guides for content teams: briefs, keyword clustering, internal links, topical authority and generative engine optimization.
Latest guideGenerative engine optimization
Generative engine optimization: how to get cited in AI answers
Generative engine optimization in practice: answer-first writing, quotable sentences, clear entities, cited sources, structured data and honest freshness.
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8 articles- Keyword clusteringKeyword clustering by SERP overlap, explained with a worked exampleLearn keyword clustering by SERP overlap: compare top 10 URLs, set a shared-URL threshold, and turn clusters into pages, with a cold brew worked example.9 min read
- Content brief templateContent brief template for SEO articles, with a worked exampleA copyable content brief template for SEO articles, with a filled cold brew example and field-by-field steps so writers know exactly what to produce.9 min read
- Topical authorityTopical authority: how to plan, build and measure itBuild topical authority with topic clusters, pillar pages and a coverage map, then measure real progress in Google Search Console, step by step.9 min read
- Internal linking strategyInternal linking strategy: hubs, anchors, orphans and depthBuild an internal linking strategy that works: hub and spoke clusters, anchor text rules, orphan page fixes, link depth and embedding-based relevance.9 min read
- SEO content calendarHow to build an SEO content calendar your team can actually shipBuild an SEO content calendar from real team capacity: sequence pillars before spokes, schedule refreshes and avoid cannibalization. Template included.9 min read
- Keyword cannibalizationKeyword cannibalization: find it in Search Console and fix itFind keyword cannibalization in Google Search Console, confirm it is real, then fix it with merges and 301s, de-optimization, canonicals or retargeting.9 min read
- Frase alternativesFrase alternatives: an honest comparison of content optimization toolsA fair look at Frase alternatives: Surfer, Clearscope, MarketMuse, NeuronWriter and SupaDraft, with each tool's approach, strengths and who it suits best.8 min read
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